Rusty Fincke.jpeg

Rusty Fincke

Co-Founder and Chief operation Officer at RealWork Labs.

Prior to RealWork Labs he was Vice President of Operations at Surefire were he managed the day to day operations within Salesforce CRM and helped the sales team successfully move to a new selling platform. He established procedures and guidelines for new payment portal and MMR billing system for the company. Created roadmap for implementation team migration into Salesforce.

During his time at Digital Pharmacist he was Vice President of Operations were he managed and oversaw the day-to-day operations of Digital Pharmacist specific to Salesforce CRM and all mission critical relationships. Oversee internal systems and relationships (Salesforce, Hubspot, Pardot, Chargify, Plecto, New Voice Media, TigerPistol) and the build and operations teams responsible for driving results. Successfully restructured the customer service organization and created SLA and KPI metrics while improving the company's NPS scores and customer satisfaction ratings. Restructured sales processes and procedures to help grow revenue by 70% for a successful exit with a PE acquisition.

He received is BA from the University of Texas at Austin in Psychology.